HOW DOES MORELE USE SUBSCRIPTION VIDEOS FOR ONGOING COMMUNICATION?
WHAT IS THE MORELE BRAND?
"Morele is a multi-vertical online shopping platform, or to put it more simply, an online shop that has its origins in selling computers and computer components. In 2018, Morele opened the Marketplace, which means that it also has offers from other retailers and companies in various categories. That's what the current slogan boils down to: Morele - online shopping is a breeze!"
- says Radek Zarzeczny, Head of Brand & Communications at Morele
All of this means that video content must strongly align with all of a brand's strategic objectives and deliver on its goals. How did we work out the different formats? Have we encountered any difficulties? What is it like to work on set in subscription films? This is what the latest episode of our #CustomerStories series is about:
BRAND VIDEO ROOTS, MAJOR PRODUCTIONS AND WHERE DOES A VIDEO CONTENT SUBSCRIPTION WORK BEST?
"Our roots go back a few years and are linked to a YouTube channel called MoreleTV which set some trends and standards in the market." - adds Radek Zarzeczny, Head of Brand & Communications at Morele
"We actually started with a completely different form of collaboration in mind with filmcloud, and somewhere over time that collaboration and our needs - as well as filmcloud's capabilities - evolved into subscription films. Of course, in addition to the #SubscriptionFilms plan, there are larger premium, independent productions that require more resources or equipment, while this subscription plan allows us to meet our current needs."
- says Radek Zarzeczny, Head of Brand & Communications at Morele
"filmcloud in its mission wants to be the real video partner of each of its customers. We want every brand that works with us to be able to produce both a large advertising campaign and a smaller budget video. This works brilliantly for the Morele brand, which has a subscription to filmcloud+ in addition to orders for large productions, which is 100% responsive to the needs of regular video communication on selected social media channels."
- adds Karol Filek, CEO & Co-Founder at filmcloud.
"I appreciate very much that the project both on our side and on the filmcloud side is very well-structured. We have a project supervisor who makes sure that everything is done on time. It's also nice that everything runs in such a... family atmosphere."
- says Ania Socha, Social Media Manager at Morele
"I sit at my desk every day and browse social media, so sometimes it's nice to come to the set for a while and fool around in front of the camera. It feels like a social gathering there, and I personally feel no embarrassment. For me, it's just a fun adventure."
- says Krzysztof Witek, Master Social Media & Communication Specialist
ANALYTICS AND DELIVERED RESULTS
"We don't approach every new production in the way that we make a film, release it we enjoy it and that's the end of it. We take a strongly analytical approach to what we create. We have specific measurements by which we check how good the video was, we compare it with other productions and we actually found that creating such video content was able to deliver the results we set ourselves."
- emphasises Ania Socha, Social Media Manager at Morele
See the material entitled "Day of the Graphic Designer" or "Black Hole" which together generated over 300,000 views and were produced in filmcloud+, i.e. #SubscriptionFilms.
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filmcloud+, or #FilmyNaAbonament, is a planned cooperation model that provides the easiest possible way to generate qualitative social video content about your brand.
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