HOW THE NOWY STYL PRODUCED OVER 80 FILMCLOUD + PRODUCT-FOCUSED VIDEOS.
WHAT DOES THE NOWY STYL BRAND DO?
Nowy Styl is one of the largest furniture manufacturers, arranging office spaces and public areas. The company has long since expanded across Europe and has its own brands in its portfolio, rounding off its ability to respond to market demand.
"At Nowy Styl, we produce furniture and then use it to arrange the interiors to best meet the needs of our clients," - says Emilia Blutko, Senior Communication Specialist at Nowy Styl.
"Of course, each client's needs are different, so we research the specifics of the company in question, its expectations and working styles. As a result, we hand over spaces that are optimally tailored to the needs of the given organisation. We usually arrange offices, but we also get to work on public spaces, and within our other brands we also arrange sports halls, home office areas or even stadiums." Selected projects of Nowy Styl and other brands such as Forum by Nowy Styl can be seen here.
WHAT WAS THE BEGINNING OF THE COLLABORATION BETWEEN NOWY STYL AND FILMCLOUD LIKE?
The beginning of the collaboration between the Nowy Styl brands and filmcloud dates back to the first quarter of 2020, when filmcloud, as a production house, was still working with its clients exclusively in the traditional formula of online video production.
As Emilia recalls: 'Our first project together was to record a video case study at our client's office, namely Toyota, in Vienna. We worked out the details, packed our backpacks and drove to Vienna. The footage went great on site and the final video was very much liked by our company. We already knew then that we would definitely continue to work together."
HOW FILMCLOUD+ HELPED THE NOWY STYL BRAND IN VIDEO COMMUNICATION?
In mid-2020, filmcloud began market research and preliminary work on constructing the ideal subscription cooperation model in the video industry, seeking feedback from friendly clients related to the idea itself, as well as the opportunity to test such a formula in practice - starting to work on the filmcloud+ model with selected clients.
