August 30, 2024
JEAN LOUIS DAVID AND 4 EPISODES IN 1 SHOOTING DAY FOR A YOUTUBE CHANNEL
ABOUT THE PROVALLIANCE BRAND?
"Provalliance has custody of two hairdressing brands, namely Frank Provost and Jean Louis David, which is the largest hairdressing chain in Europe. The Jean Louis David range is aimed at discerning individuals who are looking for luxury services and an exceptional standard of service. In Poland, we have around 60 locations in major cities."
- says Agnieszka Ochocińska, Digital Project Manager at Provalliance Poland Sp. z o.o.
How did we regularly produce up to 4 full episodes in a single shooting day for the Jean Louis David YouTube channel? Find out all about this in the latest episode of Customer Stories.
HOW DID THE COLLABORATION BETWEEN JEAN LOUIS DAVID AND FILMCLOUD BEGIN?
"We are very active in the digital world. Among other things, we have our own mobile app, e-commerce or appointment booking system. We also have online marketing activities and as an extension of these activities we decided to create a YouTube channel."
- says Agnieszka Ochocińska, Digital Project Manager at Provalliance Poland Sp. z o.o.
"We did some research among our colleagues and filmcloud was recommended to us. They helped us put it all together and create a strategy for online video content releases."
- adds Agnieszka Ochocińska, Digital Project Manager at Provalliance Poland Sp. z o.o.
"Even in the smallest filmcloud+ subscription package, i.e. #SubscriptionFilms, there is creative support that is included in the price of such a package. A dedicated Creative Manager assists each of our subscription clients with video content strategy during Creative Workshops. From the very beginning, we knew this would be a huge value for customers in our industry."
- adds Karol Filek, CEO & Co-Founder at filmcloud.
WHY BET ON SUBSCRIPTION VIDEO PRODUCTIONS?
"I think filmcloud has created a splendid service with these subscription films because it's a relatively cheap option for realising a lot of content. I think flexibility is key here. In our case, we are able to create up to four films in one shooting day. Nowadays, marketing is very important and has a much better impact on customers than text and images. In the SME segment, I think video is the ideal solution."
- says Agnieszka Ochocińska, Digital Project Manager at Provalliance Poland Sp. z o.o.
See the sample material entitled "Battle of the Hairstyles: Wedding Hairstyles for the 2022/2023 season" which was produced in filmcloud+, or #SubscriptionFilms
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filmcloud+, or #FilmyNaAbonament, is a planned cooperation model that provides the easiest possible way to generate qualitative social video content about your brand.
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